ビールメーカーが作る、飲みづらいビールグラス
クラフトビールブランド「ヤッホーブルーイング」による、飲み過ぎ防止を促すグラス「ゆっくりビアグラス」。お酒の一気飲みや過剰摂取で、健康を害してしまう人が増える夏。ゆっくりとお酒を楽しんでもらえるように、ゆっくりにしか飲めないグラスを製作した。砂時計を模したこのグラスは、中央部が太さがわずか6mmとなっている特殊な形状で、飲み終わるのに従来の3倍時間がかかる仕様に。ラガービール等と比べると香りや味わいが強く、またビールの温度も少し高めが一番美味しいクラフトビールを最大限に楽しめる仕組みになっている。
Hard-to-drink beer glass made by a beer company
"Uncomfortable Beerglass,” an original beer glass by craft beer company YOHO Brewing, promotes the prevention of excessive drinking.Summer is a time when more and more people harm their health by chugging or overindulging in alcoholic beverages. To encourage people to enjoy their alcoholic beverages slowly, we produced a glass that can only be drunk slowly.The glass, which resembles an hourglass, has a special shape with a center section that is only 6 mm thick and takes three times longer to finish than conventional glasses, allowing maximum enjoyment of craft beer, which has a stronger aroma and flavor than lager beer and other beers and tastes best at a slightly higher beer temperature. The beer has a stronger aroma and flavor than lagers and other beers.
「理想的な飲みづらさ」を追求する
外観だけでなく、機能的にも新しい体験を多くのユーザーに提供できるよう、デザインや形状を検討。数多の案の中から「砂時計型」での開発に至った。中央部の細さにもこだわり、1mm単位でモックアップを作成。それぞれの飲み心地を検証し、見た目の美しさとインパクト、そして絶妙な飲みづらさを叶えるビアグラスを実現した。
The design and shape were studied to provide many users with a new experience not only in appearance but also in function. Among many ideas, we came up with the “hourglass shape” for development. We also paid close attention to the slenderness of the central part and created a mock-up in increments of 1 mm. After verifying the drinking comfort of each glass, a beer glass was created that is beautiful to look at, has impact, and is exquisitely hard to drink from.
反響と増産、他店舗への提供
リリース直後から多くのメディアに取り上げられ、WEBメディアやテレビ番組を始め海外へも情報が拡散。10カ国450個以上の媒体に取り上げられ、抽選販売には予定数の約270倍の応募が集まった。この反響の多さからヤッホーブルーイングはグラスの増産を決定。さらには、他飲食店への無償提供プログラムも開始するなど、「お酒をゆっくり飲む」ムーブメントが広がり続けている。
Immediately after its release, the glass was picked up by numerous media outlets, including the web media and TV programmes, as well as spreading overseas; it was picked up by more than 450 media outlets, and the lottery sales attracted approximately 270 times the number of applications than planned. The response was so great that YOHO Brewing decided to increase production of the glasses. The movement to ‘drink slowly’ continues to spread, with a programme to provide the glasses to other restaurants also being launched.
