「桜」をテーマに銀座をジャック
東京都のクリエイティブの祭典"TOKYO CREATIVE SALON 2024"にて、銀座エリアのクリエイティブディレクターとして選出。ファッションと春をキーワードに、街全体とのコラボレーションを図った。銀座の街を代表する商業施設のショーウィンドウを始め、Apple Storeの改装仮囲いやサイネージなど、数多の場所を「桜」テーマに開発したビジュアルでジャック。ユニクロのグローバル旗艦店「UNIQLO TOKYO」では、オリジナルTシャツの販売やコラボカフェも開催。小池百合子都知事も視察に訪れるイベントとして、春の到来に合わせ、銀座を街を染め上げた。
Ginza was taken over with visuals themed around "sakura."
At the "TOKYO CREATIVE SALON 2024", we were selected as the Creative Director for the Ginza area. With "fashion" and "spring" as key themes, I aimed for a collaboration with the entire city. From the iconic shopping facilities' show windows in Ginza to the temporary construction walls of the Apple Store and various signage, I filled numerous locations with visuals developed around the theme of "sakura." At UNIQLO TOKYO, the global flagship store, original T-shirts were sold, and a collaboration café was also held. The event, which Governor Yuriko Koike visited, transformed the Ginza area into a celebration of the coming of spring.
