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(C) LQVE

(C) LQVE

SITUATION

DETAIL
OVERVIEW
Project:
シチュエーション
Clients:
UN WOMAN / Young Lions
Expertise:
Creative direction, Art direction, Planning, Shooting, Copywriting, Award winning
Year:
2020

社会における、女性の現在地を明らかに

「日本社会における、女性の社会進出」がテーマ。女性のCXO登用が先進国の中で最も少ない日本という実情から、社会の中で置れている現在地を描き、啓蒙を促した。

Youtube

Clarify where women are now in society

The theme of the presentation was “Women's Advancement in Japanese Society. The theme was to promote awareness by depicting the current position of women in society, based on the fact that Japan has the lowest number of female CXOs among developed countries. The film won the Gold Prize at the Young Cannes 2020 Domestic Preliminary Round.