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(C) LQVE

(C) LQVE

PALLAS’S CAT SONG

DETAIL
OVERVIEW
Project:
マヌルネコのうた
Clients:
那須どうぶつ王国
Expertise:
Creative direction, Art direction, Planning, Shooting, Music produce, Lyric, Award winning
Year:
2021

絶滅危惧種を人気者に

那須どうぶつ王国のプロモーションムービー。絶滅危惧種にも指定されている「マヌルネコ」にフォーカスを当て、ミュージックビデオを制作。公開後すぐ反響を呼び、1ヶ月弱で述べ150万再生超え。SNSでも好意的なコメントが並びテレビ番組にも取り上げられるなど、新規層への興味喚起、来場促進に寄与した。

Youtube

Making Endangered Cats Popular

A promotional movie for Nasu Animal Kingdom. The music video focuses on the “Pallas’s cat,” a species designated as endangered. Upon release, it quickly gained traction, surpassing 1.5 million views in less than a month. Positive comments flooded social media, and it was even featured on TV programs, successfully attracting new audiences and boosting visitor numbers. Currently, it has exceeded 6 million views on social media, and a crowdfunding campaign raised 30 million yen, leading to the establishment of a dedicated Pallas’s cat exhibit.

マヌルネコのうた