銀座の街を表現メディアに
都内6箇所が連携して日本のクリエイティブを世界へ発信するイベント"TOKYO CREATIVE SALON"にて、銀座のアーティスティックディレクターに2年連続でLQVEが選出。街全体を舞台に、インスターレーションを制作した。
Turning the streets of Ginza into a song
LQVE was selected as the artistic director of Ginza for the second year in a row at the “TOKYO CREATIVE SALON,” an event in which six locations in Tokyo collaborate to present Japanese creativity to the world. LQVE created an installation using the entire district as a stage.
散らばる言葉は歌になる
和光や松屋など、銀座を代表する商業施設のショーウィンドウをはじめ、空き店舗の壁面や工事現場の仮囲い、デジタルサイネージ等、あらゆる場所を現代詩とビジュアルでジャック。さらに、街に展開した現代詩を歌に変えたミュージックビデオも合わせて制作し、複合的なクリエイションで述べ17万人の集客に寄与した。
The show windows of Ginza's leading commercial facilities, such as Wako and Matsuya, as well as the walls of vacant stores, temporary enclosures at construction sites, digital signage, and other locations, were all jacked up with contemporary poetry and visuals. In addition, a music video was produced in which the contemporary poems deployed in the district were transformed into songs, and the combined creation contributed to attracting a total of 170,000 visitors.
