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(C) LQVE

(C) LQVE

DENSO HOPE ORB

DETAIL
OVERVIEW
Project:
DENSO HOPE ORB
Clients:
DENSO
Expertise:
Creative direction, Concept, Planning, Movie direction, Copywriting, Produce
Year:
2025

人々の暮らしを変える、希望の球体。

自動車部品メーカー「DENSO」が目指す脱炭素・水素社会実現に向けた開発と取り組みを映し出したムービー。

宇宙で最も多く存在する「水素原子」を、人類の新たなエネルギーとして期待を集める脱炭素化の希望の球体と捉え、3DCGを用いて演出。

水素を想起させる小さな美しいオーブが、集まり、離れ、変化を絶えず繰り返しながら、人々の暮らしにどのような変化をもたらす資源であるのかを描き出した。

Youtube

A orb of hope that changes people's lives.

A movie showing the development and efforts of automotive parts manufacturer DENSO toward the realization of a “hydrogen society.

The movie uses 3D computer graphics to portray the “hydrogen atom”—the most abundant element in the universe—as a sphere of hope for decarbonization, a source of energy that is garnering high expectations as a new energy source for humanity.

The film depicts how the small, beautiful orb, which reminds us of hydrogen, is a resource that brings about changes in people's lives as it gathers, separates, and undergoes constant change.
The work depicts how these small, beautiful orbs, reminiscent of hydrogen, are a resource that will bring about change in people's lives as they gather, leave, and change constantly.

DENSO HOPE ORB