NEXT

(C) LQVE

(C) LQVE

DENSO HOPE ORB

DETAIL
OVERVIEW
Project:
DENSO HOPE ORB
Clients:
DENSO
Expertise:
Creative direction, Concept, Planning, Movie direction, Copywriting, Produce
Year:
2020

人々の暮らしを変える、希望の球体。

自動車部品メーカー「DENSO」が目指す脱炭素・水素社会実現に向けた開発と取り組みを映し出したムービー。

宇宙で最も多く存在する「水素原子」を、人類の新たなエネルギーとして期待を集める脱炭素化の希望の球体と捉え、3DCGを用いて演出。

水素を想起させる小さな美しいオーブが、集まり、離れ、変化を絶えず繰り返しながら、人々の暮らしにどのような変化をもたらす資源であるのかを描き出した。

Youtube

A orb of hope that changes people's lives.

A brand film showcasing the development and initiatives of DENSO toward realizing a decarbonized, hydrogen-powered society.

The film reimagines the hydrogen atom—the most abundant element in the universe—as a sphere of hope for a carbon-neutral future, brought to life through 3DCG.

Beautiful hydrogen-inspired orbs continuously gather, disperse, and transform, illustrating the potential of hydrogen as a resource and the impact it could have on people's lives and society.

DENSO HOPE ORB